Oserengoni is an 18,000-acre luxury wildlife sanctuary in Kenya's Great Rift Valley — home to Chui Lodge, Bush Homes, and Ranch House Bistro. The brand lives at the intersection of untamed wilderness and elevated hospitality.
The existing identity felt disconnected from the brand's premium positioning and conservation mission. The mark lacked sophistication, failing to communicate the refined wilderness experience the sanctuary delivers. The challenge: evolve the identity without losing the soul of the place.
We explored three concept directions before arriving at the final identity — each one tested against the brand's dual promise of conservation and luxury.
Geometric interpretations of wildlife silhouettes — focusing on negative space and modern minimalism.
Detailed wildlife illustrations emphasising the sanctuary's conservation story and natural beauty.
A line-drawn kudu paired with a flowing script wordmark — refined, elegant, and deeply rooted in the natural world.
Sage green (#697d65) and cream (#fcf9de). Adventures Unlimited Script — elegant, fluid, and rooted in nature.