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Web Design & Development

Getting athletes back in the game — online and off.

Client
Mbaka Orthopaedics
Scope
Web Design · Webflow Development
Market
Nairobi, Kenya
THE BRIEF

A medical website that works as hard as the surgeon it represents.

Dr. Steve Mbaka is one of Nairobi's leading orthopaedic surgeons and sports medicine specialists — board-certified, with 10+ years of surgical experience specialising in sports traumatology, fractures, joint pain, and post-surgical rehabilitation.
The brief: build a professional medical website that communicates expertise clearly and converts visitors into booked consultations — without feeling cold, clinical, or intimidating.

OUR APPROACH

Trust first. Then conversion.

We built the brand from the ground up — positioning, pillars, personality, and campaigns — all rooted in a deep understanding of the Kenyan market and what makes it move.

01

UX Strategy

Mapped the patient journey from search to booking — ensuring every page answered the right question at the right moment.

02

Visual Design

Clean, mobile-first design that balances clinical professionalism with warmth — approachable for patients, authoritative for referrals.

03

Service Architecture

Dedicated pages for each specialism — sports injuries, fractures & trauma, joint pain & arthritis, and post-surgical rehabilitation.

Step 04

Conversion Design

A prominent Book a Consultation form with success confirmation — the primary CTA on every page, always within reach.

Mbaka Orthopaedics website on laptop — web design by Mara & Finch NairobiLink to site...
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